Why Every Tech company Should Work with Influencers? The game changer

In today’s dynamic digital landscape, influencer marketing is no longer just a tool for B2C companies—it’s a game-changer for B2B as well. This lecture dives into the untapped potential of influencer collaborations for technology brands. From software solutions to cutting-edge hardware, influencers play a pivotal role in shaping opinions, driving adoption, and building trust across diverse industries.
Learn how influencers—whether they are tech enthusiasts, thought leaders, or niche content creators—can bridge the gap between complex technologies and their audiences. Discover actionable strategies for identifying the right influencers, crafting authentic partnerships, and achieving measurable success, regardless of whether your target market is businesses or consumers.

Insight Partners, operating founder, leader of Marketing Center of Excellence

In a world increasingly saturated with AI-generated emails, content, and interactions, the noise can be deafening for B2B tech marketers. The traditional ways of capturing attention and driving engagement are losing their edge, and prospects are craving something real. This talk explores why brand has emerged as the last frontier of authenticity in the age of AI. Learn how a strong, authentic brand can cut through the clutter, create meaningful connections, and drive human-to-human interactions that AI simply can’t replicate. Discover actionable strategies to elevate a brand and ensure it becomes the most powerful differentiator in this emerging era of AI sameness.