B2B tech is at an inflection point. The growth-at-all-costs era is over, leaving startups with a stark choice: build a legendary brand or fade into the void. But there is hope: with AI leveling the playing field, the opportunity is now open for anyone to become top-of-mind. Only the bold shall prevail. In this talk, we’ll discuss why the best time to invest in brand advertising is now, how to get it done, and most importantly — how to sell it to your CEO.

Carmel Yoeli, CEO and founder of Atreo, grew up in tech marketing and sales. A decade ago, while leading the sales division at NICE Cyber, he identified a market pain point: tech companies needed to tell a story far more complex than what traditional branding processes could handle. This led him to establish Atreo, which has since become the world’s leading agency for B2B Tech Narrative Design, crafting over 300 tech brands, including Own, Gong, JFrog, Similarweb, Overwolf, and many others.