About 
In this session, we’ll unveil the inside story of AION Labs—a brand born from the collaboration of five leading global powerhouses in pharma and tech. Discover how a single, powerful vision and a bold, intuitive identity united distinct corporate DNAs to create a transformative force that’s reshaping the future of drug discovery.
We’ll explore the strategic steps taken to align competing perspectives, craft a resonant narrative, and develop a standout visual language centered on a strong and memorable name: AION. You’ll walk away with insights on:
• Overcoming brand fragmentation when multiple stakeholders are involved
• Crafting a simple yet compelling story that communicates innovative thinking and grandeur
• Establishing a bold brand signature that resonates across industries and geographies

Caty Pearl is the Founder and CEO of PearlCom, a strategic marketing and brand development firm specializing in tech-driven health and life sciences sectors, including medical devices, biotech, digital health, foodtech, pharma, and healthtech. With over 23 years of experience and a Master’s in Marketing Communications from Emerson College, Caty has established herself as a leader in crafting transformative brand narratives that drive growth, inspire stakeholders, and deliver measurable impact.
Since founding PearlCom in 2000, Caty has guided startups and established companies alike in translating complex innovations into clear, compelling stories that resonate with investors, customers, and industry partners.