Chen is a globally recognized marketing leader and experienced public speaker with 18 years of expertise in transforming iconic brands. As VP Marketing at AppsFlyer and previously at Lusha, Chen has redefined B2B SaaS marketing by blending B2C creativity with data-driven strategies. With a background at Procter & Gamble managing global brands like Pampers, Fairy and Pantene, Chen excels in storytelling, brand innovation, and growth marketing. Renowned for crafting impactful, customer-centric campaigns, Chen engages audiences with insights on driving bold marketing transformations