How do values create value? And what does that even mean? This isn’t just another talk about brand building; it’s about how being obsessed with your values will create actual value – make you stand out, hit your business goals, and help your audience fall in love with you. We’ll share how our values drive everything we do, how this helped amplify both our fund and our founders, and how breaking industry norms can become your business’s greatest strength.

Bio
Erica Marom is the Chief Communications Officer at Aleph, an early stage venture capital fund in Tel Aviv. She leads marketing, content and communications at the fund and works closely with Aleph portfolio companies to help founders build their brands and tell their stories.

Previously Erica spent 15 years working as a journalist for the BBC based in their Middle East Bureau covering wars, elections, human interest stories and all sorts of other chaos around the region.

When she’s not working she loves hanging out with her husband and 3 boys, watching the Miami Dolphins and all things Disney