In a world increasingly saturated with AI-generated emails, content, and interactions, the noise can be deafening for B2B tech marketers. The traditional ways of capturing attention and driving engagement are losing their edge, and prospects are craving something real. This talk explores why brand has emerged as the last frontier of authenticity in the age of AI. Learn how a strong, authentic brand can cut through the clutter, create meaningful connections, and drive human-to-human interactions that AI simply can’t replicate. Discover actionable strategies to elevate a brand and ensure it becomes the most powerful differentiator in this emerging era of AI sameness.

Gary Survis blends a unique combination of marketing innovation and sustainability strategy.  As an Operating Partner at Insight Partners, Gary has been engaged with Insight’s over 500 portfolio companies as leader of Onsite’s Marketing Center of Excellence.  Gary focuses on strategic branding, category creation, and driving tactical excellence to propel scaling organizations’ growth.   He has also been driving Insight’s strategy to infuse the power of generative AI into operations and deliver operational efficiency and greater effectiveness.
Gary has been a lecturer at the University of Pennsylvania’s Wharton School for over 10 years on the topic of sustainability and business.  His current MBA course on Environmental Sustainability and Value creation focuses on leveraging tactical strategies to drive growth.
Beyond his primary role, Gary serves as a Board Member at Ceres Imaging in the agtech space and a board observer for 6Sense, a leader in account based and intent marketing.
Previously, as Chief Marketing Officer and General Manager at Precisely, Gary effectively merged traditional marketing strategies with digital innovations, helping the company navigate the disruptions from big dat