Hagit Kaufman

Hagit Kaufman
WIX, VP design & branding
Shaping Wix: why and how design lies at the heart of Wix brand and culture
About
In a design-first tech company, creativity drives everything we do. Backed by a robust design guild, designers are recognized not only for their daily contributions but as a collective of innovative thinkers. Our approach to design goes beyond completing tasks—it’s an ongoing dialogue that shapes not just individual projects, but the direction and culture of the entire company.
BIO:
For over two decades, Hagit has been deeply engaged in the design world, dedicating the majority of her career to shaping the creative vision of Wix. During this time, she has helped transform Wix into a design-driven tech leader, where design plays a central role in every decision they make. Today, as VP of Design and branding she has the privilege of leading a dynamic team of more than 270 professionals—spanning designers, tech specialists, and project managers—who are redefining brand, employee experience, and content design.