In today’s dynamic digital landscape, influencer marketing is no longer just a tool for B2C companies—it’s a game-changer for B2B as well. This lecture dives into the untapped potential of influencer collaborations for technology brands. From software solutions to cutting-edge hardware, influencers play a pivotal role in shaping opinions, driving adoption, and building trust across diverse industries.
 
Learn how influencers—whether they are tech enthusiasts, thought leaders, or niche content creators—can bridge the gap between complex technologies and their audiences. Discover actionable strategies for identifying the right influencers, crafting authentic partnerships, and achieving measurable success, regardless of whether your target market is businesses or consumers.

Regev Gur is the founder of Narrative Group, a cutting-edge influencer marketing agency based in New York City. With years of experience in the industry, Regev has established himself as a leading figure in the world of content creators and influencer marketing. He works with some of the top YouTubers, social media influencers, and global celebrities to craft and execute high-impact campaigns across various platforms for the top tech brands in the ecosystem. Known for his ability to drive engagement and brand success, Regev is recognized for his innovative approach to building meaningful connections between tech brands and their audiences. Through Narrative Group, Regev continues to lead the way in influencer marketing, delivering measurable results for brands worldwide