Are you ready to become legendary?
In this session, we’ll unveil the playbook for crafting a narrative that elevates your brand into an unstoppable force. With two distinct phases, we’ll guide you through the transformative power of storytelling and how to use it as your most powerful strategic advantage.

Phase One: The Genesis of a Legendary Brand
Every epic journey starts with a spark – what ignites yours? What’s your brand’s “worthy cause”? Who’s the “villain” your brand is destined to defeat, and how does that shape your mission? What values will define your journey and guide your team like a compass? In this phase, you’ll learn how to craft a narrative that isn’t just compelling but deeply rooted in purpose, building a foundation of trust and alignment that resonates with your team, customers, and investors alike.

Phase Two: The Quest for Lasting Impact
What good is a story if it stays locked in a drawer? How do you breathe life into your story, ensuring it resonates across every touchpoint and grows with your brand? This phase focuses on implementation: uniting your team around a shared narrative, captivating your audience with consistent messaging, and inspiring investors with a vision they can rally behind. But the journey doesn’t end there – discover how to adapt, expand, and refine your message over time, evolving your brand story to stay authentic, relevant, and impactful as your brand continues to grow.

Shahar is the Chief Marketing Officer at Overwolf, the guild for in-game creators, where he spearheads marketing and growth initiatives, oversees investor relations, and drives collaborations with game studios and developers. With more than 15 years of experience in the games and technology industry, Shahar has founded and led multiple ventures, including 7 Elements Studios, a game studio specializing in massively multiplayer online strategy games. He has also worked as a producer and actor in Hollywood and Israel, and is a former five-time Israeli national champion in Taekwondo