McCann6 is a specialized B2B demand generation agency, built for ambitious tech brands looking to scale efficiently and effectively. Part of the global IPG Group, we combine precision targeting, premium media activation, and advanced measurement to help brands grow beyond the limits of conventional channels—even at agile, growth-stage budgets.

We understand the unique challenges of scaling in B2B: longer buying cycles, complex decision committees, and the need to create demand—not just respond to it. With global reach and deep industry expertise, we help brands engage decision-makers earlier, build lasting relevance, and turn intent into measurable pipeline.

ICP Discovery & Hyper-Targeting
Growth starts with knowing exactly who you’re trying to reach. We help brands define, segment, and prioritize their Ideal Customer Profile (ICP) using behavioral signals, firmographic intelligence, and real-time buying intent. Through exclusive access to Acxiom’s global data infrastructure, we map entire buying committees—pinpointing where they are, how they think, and what moves them to act.
Premium Media & Connected TV Activation
We bring your brand to life across high-impact platforms—from premium Connected TV environments like Netflix, Hulu, and Amazon Prime to trusted editorial partners including WSJ, Forbes, and Bloomberg. Our unified media strategy combines reach, trust, and attention to generate real commercial outcomes.
Advanced Measurement & Optimization
We track beyond the click—measuring brand traffic lift, pipeline velocity, and SQL conversion rates. Our analytics focus on what truly matters: influence, engagement, and ROI, with optimization baked into every phase.

We unite creative ambition, data precision, and global scale to help B2B brands accelerate demand and outperform the market.

YnetGlobal is one of Israel’s leading international news platforms in English and a key part of Ynet Group—the country’s largest digital news and media conglomerate. The platform delivers real-time news, in-depth articles, exclusive interviews, and expert commentary, with a strong emphasis on technology, innovation, business, and global markets alongside coverage of economy, culture, tourism, lifestyle, and current affairs.

Reaching tens of millions of readers across the world, YnetGlobal serves a diverse international audience, including tech professionals, entrepreneurs, investors, and decision-makers, as well as English-speaking Israelis, Jewish communities worldwide, and global business leaders. Its website, mobile app, and social media platforms continue to experience rapid growth, cementing its position as a trusted source for cutting-edge insights in the tech and high-growth sectors.

Leveraging Ynet Group’s advanced digital ecosystem, YnetGlobal offers targeted newsletters, AI-driven content recommendations, live video platforms, and interactive podcasts, ensuring direct engagement with key audiences. With its comprehensive high-tech coverage and strategic content distribution, YnetGlobal is a powerful platform for promoting the latest innovations, industry trends, and thought leadership to a global audience.

Mega Media is a leading company in the field of outdoor advertising and large-format billboards across Israel. Over the past 20 years, the company has established a strong reputation for quality, reliability, and innovation among Israel’s top advertisers.
The company operates a diverse range of advertising spaces, including large-scale wall billboards on buildings, bridges, totems, and other major signage installations. Mega Media has secured exclusive contracts through key tenders, granting it rights to billboard placements in strategic locations. These include exclusive advertising rights on all bridges in Jerusalem, Tel Aviv, and the Krayot, as well as totems in Haifa.
With its latest win in Haifa, covering both bridges and totems, alongside its existing presence in Tel Aviv (Ayalon) and Jerusalem, Mega Media provides advertisers with nationwide coverage across Israel’s three largest metropolitan areas. This extensive reach enables effective exposure to diverse audiences. Additionally, the company has won the Expo Tel Aviv tender, further strengthening its position in the market.

Reaching tens of millions of readers across the world, YnetGlobal serves a diverse international audience, including tech professionals, entrepreneurs, investors, and decision-makers, as well as English-speaking Israelis, Jewish communities worldwide, and global business leaders. Its website, mobile app, and social media platforms continue to experience rapid growth, cementing its position as a trusted source for cutting-edge insights in the tech and high-growth sectors.

In addition to traditional signage, Mega Media expanded into the digital advertising sector in 2022 with the acquisition of “Times Square Israel,” a company specializing in large digital billboards. This acquisition, valued at 5 million NIS, reinforced Mega Media’s position in the digital signage market and broadened its service offerings.
Committed to high standards of professionalism and integrity, the company continues to serve Israel’s largest advertisers and advertising agencies, playing a central role in national advertising campaigns for major brands across various industries.

The Human Factor by Lirone Glikman is a global consulting firm specializing in personal branding, credibility building, and business relationship development. Founded by Lirone Glikman, an international expert in business networking, branding, and business growth, the firm helps entrepreneurs, executives, and organizations enhance their reputation, establish strategic connections, and unlock new opportunities in the global market.

With over 20 years of experience across 20+ countries, Lirone has worked with Fortune 500 companies, startups, and government organizations, providing them with the tools to elevate their professional presence and build high-value relationships that drive business success.

The Human Factor by Lirone Glikman offers tailored consulting and training in the following areas:

Credibility Building in the Global Market: Helping professionals and companies craft a strong, trustworthy reputation that attracts high-value clients, investors, and partners worldwide.
Founder-Led Brand Development: Empowering startup founders and business leaders to position themselves as industry authorities, leveraging their personal brand to create growth opportunities and increase visibility.
Networking & Relationship Building: Providing actionable strategies for professionals to develop and nurture valuable connections that translate into long-term business success.
Workshops & Keynotes: Engaging, interactive sessions on networking, personal branding, and global business growth, delivered at leading conferences and corporate events.

Lirone Glikman’s latest book, The Super Connectors’ Playbook – Hacking the Art of Networking to Achieve Any Goal, is a modern and practical guide to building relationships that create opportunities. Designed for startup founders, leaders, and ambitious individuals, the book introduces an innovative approach to networking that goes beyond traditional methods.
Through real-world insights, practical exercises, and actionable strategies, The Super Connectors’ Playbook teaches readers how to:

> Build authentic, high-value relationships online and offline.
> Develop a magnetic presence that attracts the right opportunities.
> Navigate networking with confidence and purpose.
> Leverage relationships to achieve career and business goals.

With her expertise and proven methodologies, Lirone equips professionals with the skills to create meaningful connections that drive success in today’s competitive business landscape.

Israel Brand Academy: Leading the Future of Branding
The Israel Brand Academy is a premier institution specializing in advanced branding studies, offering a variety of courses, conferences, and workshops. Recognized for its excellence, the academy provides top-tier education for brand managers, marketing managers , branding and design agencies equipping them with cutting-edge knowledge and practical skills to build strong, unique brands.

One of the standout programs at the Brand Academy is the Brand Manager Leaders Certification Course. This comprehensive course is taught by 33 leading experts in branding, marketing, psychology, market analysis, design, and technology. Participants gain hands-on experience in brand management, including strategic marketing techniques, consumer behavior insights, and digital branding tools. The program also includes internships at top companies, ensuring graduates enter the industry with practical experience.

The Israel Brand Academy hosts annual conferences that bring together top professionals in branding and marketing. Some of the most notable events include:

• Brand Managers Day 2024 – Held on April 4, 2024, at Cinema City Glilot, this event gathered leading brand managers for a full day of lectures, workshops, and networking opportunities.

• Brand Award 2024 – Hosted on November 24, 2024, at the Tel Aviv Museum, this prestigious competition celebrated outstanding branding and design projects, showcasing innovative strategies and award-winning campaigns.

In addition to courses and conferences, the academy offers an extensive library of articles, case studies on leading brands, success stories from award-winning branding projects, and video content to deepen students’ understanding of current industry trends.
As branding continues to evolve in an increasingly digital world, the Israel Brand Academy remains at the forefront, preparing the next generation of brand leaders with the skills and insights needed to thrive in today’s competitive market.

Ligraf offers end-to-end solutions, making it a one-stop shop for all branding and signage needs. Ligraf stands out as a leading provider of branding solutions in Israel, offering a blend of creativity, quality, and personalized service. Their extensive range of services and commitment to client satisfaction make them a preferred choice for businesses aiming to enhance their brand presence through effective signage and printing solutions.
Located in Petah Tikva—Ligraf has established itself as a leader in the industry, offering a wide array of services tailored to meet diverse client needs. specializes in initial design concepts to final production, for the hi tec industry

• Full suite of office services, including various printing solutions, wide-format printing, all types of signs, and stamp production. commitment to quality and efficiency has made them a trusted partner for branding companies inter design.

• Signage Solutions: Ligraf offers a comprehensive range of signage options, including illuminated signs, 3D lettering, and custom designs, ensuring that each sign effectively communicates the client’s brand message and captures the attention of the target audience.

• Personalized Service: s a dynamic and flexible company, Ligraf prides itself on offering personalized and warm service to its clients. They work closely with clients to understand their unique needs and provide innovative solutions that align with their branding objectives

• Expertise and Experience: A lot of years of experience in the industry, Ligraf has honed its skills in design, manufacturing, and customer service, ensuring that clients receive top-notch products that effectively represent their brand.

he Israeli High-Tech Association (IHTA) is a prominent organization dedicated to advancing Israel’s high-tech industries. perating under the umbrella of the Manufacturers Association of Israel, the IHTA plays a pivotal role in promoting economic growth, representing the high-tech sector in dialogues with the government, Knesset, and other authorities, and advocating for policies that foster innovation and remove obstacles hindering progress.

1. Industry Representation: serving as the voice of Israel’s high-tech industries, the association represents the sector’s interests in various forums, ensuring that the unique needs and challenges of high-tech companies are addressed.
2. Startup Support: recognizing the importance of nurturing early-stage companies, the IHTA launched the “Israeli Startups Forum” in December 2024. This initiative provides professional support and solutions for young entrepreneurs and startups, offering guidance amidst economic and security challenges.
3. Regional Development: the association emphasizes the growth of high-tech industries in various regions, understanding its significance for the broader economy. Especially supporting the tech industry in Israel’s during times of conflict.
4. Networking Opportunities: through various events and forums, the IHTA facilitates connections among industry professionals, investors, and policymakers, fostering collaborations that drive innovation.

• Personalized Service: s a dynamic and flexible company, Ligraf prides itself on offering personalized and warm service to its clients. They work closely with clients to understand their unique needs and provide innovative solutions that align with their branding objectives

• Expertise and Experience: A lot of years of experience in the industry, Ligraf has honed its skills in design, manufacturing, and customer service, ensuring that clients receive top-notch products that effectively represent their brand.