Gong’s early-days brand was a defining factor in the company’s meteoric rise to stardom and a multi-billion dollar valuation. In this first-of-its-kind session, Udi breaks down how he achieved that success and reveals the frameworks and tips he and others have used with outsized results. Get prepared to learn:
• How to use brand campaigns to make your company look years ahead of where it really is, which is crucial for appealing to enterprise buyers.
• Why branding projects owned by marketing are the fastest way to hell.
• How amazing content marketing can become the backbone of demand generation and how to create content so good your audience is willing to pay for it.

Udi Ledergor, a five-time B2B marketing leader, served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He later led the creation of the revenue intelligence category, which helped Gong go from zero to hundreds of millions in revenue, earning major industry awards and achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. His work reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results.