UDI LEDERGOR

A five-time B2B marketing leader

Session Title: Punch Above Your Weight

Chen Guter

Global marketing leader. VP Brand Marketing, AppsFlyer

The Summit host

Gary Survis

Insight Partners, operating Partner, leader of Marketing Center of Excellence

Branding in the Age of AI: The Last Frontier for Authenticity

Carmel Yoeli

Atreo, the Movement-Design agency for B2B tech

The elusive ROI of brand advertising

Hagit Kaufman

WIX, VP design & branding

Shaping Wix: why and how design lies at the heart of Wix brand and culture

Maor Chen

Co-CEO, McCann Digital

Breaking the Scale Paradox: Driving B2B Pipeline Momentum with CTV

Roy Katz

WIZ, Head of brand

Branding Magic: How Wiz Defied the Gravity of Industry Norms with Creativity

Regev Gur

Founder and CEO , Narrative Group, The influencers tech marketing company

Why Every Tech company Should Work with Influencers? The game changer

Erica Marom

Aleph, CCO

The Aleph Algorithm: Why Different > Better

Michal Reisfeld

VP Marketing and Head of Customer , Israel Innovation Authority

State-Level Branding with a Startup Soul: Building Israel’s Innovation Authority’s Brand

Caty Pearl

Founder and CEO , PearlCom

When Giants Unite: Building the Future of Pharma Through Bold Branding- The case of AION Labs.

Shahar Sorek

CMO, Overwolf

Legendary Storytelling: The Journey from Genesis to Lasting Brand Impact

Ilil Ben Zur

Head of Brand, Melio

Breaking Free from the Free: The Melio Brand Makeover